10 Watches Dealers Are Desperate To Sell You After Prices Collapsed

Breitling's owners marked the company down by as much as half, yet the Navitimer in the boutique window still carries its full price tag. That gap is the whole story. The headlines say the watch market is back, and at the very top it is. One tier down, good Swiss watches still trade far below retail, and the dealers holding them need to move them. In this video I walk a price ladder of 10 of those watches, from the Movado Museum Classic to the Breitling Navitimer, with what each one really trades for and who should actually buy one. If you want every watch purchase checked against the real market first, subscribe here: https://www.youtube.com/@WatchRealist?sub_confirmation=1 Covered in order: Movado Museum Classic, Certina DS Action Diver, Frederique Constant Classics Index Automatic, Longines HydroConquest, Tudor Black Bay 41, IWC Pilot's Watch Mark XX, TAG Heuer Carrera chronograph, Omega Seamaster Aqua Terra, Panerai Luminor, and Breitling Navitimer B01 Chronograph 43. Sources referenced include WatchCharts and its report with Morgan Stanley, Swatch Group, Richemont, Movado Group and Citizen financial reports, Bloomberg, the Financial Times, Luxury Tribune, WatchPro, 5D Watches, Loupe and Luxury Bazaar. Prices and discounts change constantly, so always check the current street price before you buy.