Breaking into India’s ~$700 Million activewear market - The Feier Playbook | Natasha Vora

We sat down with Natasha Vora, founder of FEIER, to unpack the real story behind building an Indian activewear brand that competes in a crowded global market. From how FEIER started to where the activewear industry stands today, we dive into market size, growth potential, and whether there’s still room left for innovation. In this episode, Natasha opens up about what it takes to build a profitable, scalable D2C brand in a category dominated by global giants — backed by data, not buzzwords. No fluff. Just insight, numbers, and the real bottom line.