Chicago Gives Chic-A-Go with First Global Persian Fashion Project

As Intrigue Yellow® evolves as a School of Life, fusing the ancient with the avant-garde, it crafts a purposeful lifestyle that truly matters. This nonprofit organization tells the untold stories of those who have shaped humanity and health throughout history. “Empowering through Fashion and Beauty” is IY’s campaign for Fashion with a Purpose. Much like Dr. Seuss, we venture into lesser-known places from Persia to Chicago, for the first time, a global Persian narrative through wearable art. This multicultural endeavor was a collaboration with Leyla Kashani, renowned for her artisan and zero-waste upcycled fashion, and was guided by the advisory of Jordan Fashion Week founder Shirene Rifai. The event debuted in Chicago at the Waldorf Astoria Hotel.