Exhibition charts history of iconic, luxury brand Herme`s

(4 Apr 2018) LEADIN: The history of iconic luxury brand Herme`s is being explored in a new exhibition in Beverly Hills. 'Herme`s Heritage: Harnessing the Roots' follows its early associations with equestrian life through to modern day high fashion. STORYLINE: The Herme`s flagship store on the prestigious Rodeo Drive in Beverly Hills, California. Now fans can come here to explore the brand's legacy at 'Herme`s Heritage: Harnessing the Roots', the first episode in a series of touring 'Herme`s Heritage' exhibitions. The first exhibit highlights the history of the house, founded in 1837 by Thierry Herme`s, from its origins as a harness-maker and saddler to becoming the world famous luxury brand it is today. From 31 March until 7 April 2018, this first of four exhibitions focuses on harnesses and their metamorphoses into modern leather goods, clothing, scarves, jewellery and more. Horses have always been at the heart of the Herme`s brand identity. The exhibit shows how various buckles and clasps were initially conceived by Herme`s to equip a horse's saddle or harness. This evolution from equestrian goods played a major part in its designs over the years and continues into modern day. The objects in the exhibition are from the E´mile Herme`s Collection, a selection of treasures located at the Herme`s flagship store at 24 Rue du Faubourg Saint-Honore´ in Paris. They were also provided by the house's Conservatory of Creation Collection and other contemporary fashion, lifestyle and accessories collections. Charlotte David, Executive Vice President of Communications for Herme`s Group, calls it a glimpse into what made the brand what it is today. "The overall idea of the exhibition is to show and reveal some objects coming from our museum which are part of our DNA, part of our identity and our inspiring current collections," she says. The exhibit is broken up thematically rather than in chronological order. It is housed in the store but then seamlessly conti