Fashion Trends 2026: The Great Reset (BoF & McKinsey Report)

The fashion industry is undergoing a "Great Reset." In this video, we dive deep into the BoF-McKinsey State of Fashion 2026 report to uncover the six major trends defining the future of how we shop, wear, and value clothing. From AI agents that shop for you to the "elevation" of fast-fashion giants like Zara and H&M, we break down the strategies of brands like Amazon, Prada, Alo Yoga, and Ray-Ban Meta. 0:00 The 2026 Fashion Vibe Check 1:42 Trend 1: The AI Shopper (Amazon’s Play) 3:06 Trend 2: Jewellery Sparkles (Kering, Mejuri & Pandora) 4:46 Trend 3: Smart Frames (Ray-Ban/Oakley Meta vs. Google) 6:04 Trend 4: The Wellbeing Era (Alo Yoga & Kith) 7:23 Trend 5: The Elevation Game (Zara & H&M) 8:26 Trend 6: Luxury Recalibrated (Prada, Dior & Loewe) 10:26 Final Thoughts: Who Wins the Great Reset?