How A Fake Clothing Brand Took Over Streetwear

Before The Hundreds became one of the most influential streetwear brands in the history, Bobby Kim and Ben Shenassafar were just two law students with a dream, a few sketched T-shirt designs, and absolutely no business. With no inventory, no customers, and no reputation, they somehow convinced one of the biggest stores in Los Angeles to carry their brand. What started as a fake-it-till-you-make-it hustle would eventually help define the streetwear movement as a whole and turn Fairfax Avenue into the center of a cultural revolution. This is the unbelievable true story of how Bobby Hundreds built a global empire through art, community, and one of the boldest hustles in fashion history. Enjoy :) My Other Pages! Instagram: https://www.instagram.com/chancedubinick/ TikTok: https://www.tiktok.com/@chanced426?la