How Jacques Marie Mage Built a $100M+ Luxury Eyewear Cult Brand with President Jean-Francois

Jean-Francois, President of Jacques Marie Mage, shares the playbook behind building luxury's most coveted eyewear brand. From turning around Hublot (scaling from $30M to nearly $1B) to creating $800 sunglasses with waiting lists, Jean Francois reveals what it takes to produce specialty crafted pieces rich with stories. Jacques Marie Mage creates limited-edition luxury eyewear handcrafted in Japan's Fukui region. With only 7 boutiques worldwide (LA, Paris, London, Milan, Tokyo), the brand has built what JF calls "quiet luxury"—no logos, no mass production, just 10mm acetate frames that collectors obsess over. In This Episode You’ll Learn: - Why every frame is limited to 450 pieces—and never restocked - How they spend 0% on traditional advertising yet have celebrity cult following - The "quiet luxury" strategy that keeps Tom Ford buying their frames - Why their Tokyo factory marking (hidden on each temple) matters more than logos - Lessons from LVMH on scaling without losing brand DNA Follow Jean-Francois on: LinkedIn: https://www.linkedin.com/in/jean-francois-sberro-7b0a62 Instagram: https://www.instagram.com/jfsberro/ Jacques Marie Mage Website: http://jacquesmariemage.com/ Watch On the Record with Julian Reis on YouTube here. https://www.youtube.com/@OntheRecordwithJulianReis Comment who you want Julian to interview next! Connect with Julian on: Website: ⁠https://superordinary.co/⁠ LinkedIn: ⁠https://www.linkedin.com/in/julianreis⁠