How Shein Turned Fast Fashion Into Real Time Fashion

How did Shein go from selling wedding dresses to shipping in 150 countries? This is the story behind its small batch fashion model. In 2008 a small online shop in China began selling wedding dresses. Founder Chris Xu came from search engine marketing, and Shein was built more like a technology company than a clothing brand. This video covers how its app data, small batch orders and supplier network work, and what reports say about its growth. It also covers the criticism the company has faced and its response. CHAPTERS 0:00 From wedding dresses to 150 countries 0:18 A tech company that sells clothes 0:38 How traditional fashion works 1:00 Watching data instead of guessing 1:19 The small batch model 1:49 Days instead of months 2:10 Thousands of new items a day 2:37 The supplier network 3:03 The price question 3:38 Revenue and valuation claims 4:04 The controversies 4:35 The data engine question DISCLAIMER This video is for information and education only. Claims are attributed where they are not independently verified. Nothing here is financial advice. CONNECT https://www.youtube.com/channel/UCxsjH9FRrrKlM8Ph5ngem3A #Shein #BusinessDocumentary #FastFashion