I Built a FAKE Luxury Brand With $100 In 7 Days

Can we build a luxury brand from scratch with just $100… in only 7 days? After seeing what high-end factories really charge to produce luxury goods, we set out on a wild challenge: create a premium brand that looks and feels luxury — without spending luxury money. We teamed up with Mayyar, a breakout designer from the Middle East who’s been featured by Complex, and asked him to do the impossible: design an entire collection on a low budget. From mood boards and mockups to embroidery in a spare bedroom, this journey was insane. We sampled an entire collection, used AI to elevate our brand storytelling, and even pulled up to a legit luxury resale store in Las Vegas for a brutally honest review. And the best part? We didn't need a warehouse or big investment. But did our low budget collection command luxury prices? You’ll have to watch to find out. ✅Huge shoutout to the Melco team for making this video possible. Make sure you reach out for info on how to get your hands on an embroidery machine: https://rebrand.ly/Melco ✅ Order your Press-Art Transfers or work with a StreetCrafter to bring your vision to life (Discount Code LUX25 at checkout for 25% off your first purchase): https://rebrand.ly/StreetCrafter ✅ Apply for AsColour wholesale: https://rebrand.ly/ascolour-wholesale ✅Shoutout to the Mayyar & Jordan for collaborating with us on this. Check them out: https://www.instagram.com/itsmayyarr1 | https://www.instagram.com/trusolelv/ ✅Subscribe & turn on post notifications for Part II https://www.youtube.com/c/johnxsantos?sub_confirmation=1 ---------------------------------------------------------------- Follow For More: • Instagram - https://www.instagram.com/johnxsantos • TikTok- https://www.tiktok.com/@johnxsantos -------------------------------------------------------------------- 👉🏾Watch the STEP X STEP Guide to building your brand on a budget: https://youtu.be/t2B0FR8-szc?si=TwZQJV5RsclAwAUk 👉🏾Get the Clothing Brand Playbook PDF syst