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I worked with 252 Clothing Brands and discovered this...

By Elijah Delporte 29:12 156,139 views on YouTube Mar 22, 2025

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Work with me: https://www.elijahdelporte.com/workwithme?utm_source=youtube&utm_medium=video&utm_content=Ss-twat70x8 Free Newsletter for Clothing Brands: https://elijah-delporte.kit.com/newsletter 00:00 Introduction... Show more

Work with me: https://www.elijahdelporte.com/workwithme?utm_source=youtube&utm_medium=video&utm_content=Ss-twat70x8 Free Newsletter for Clothing Brands: https://elijah-delporte.kit.com/newsletter 00:00 Introduction 00:20 Provide value first; sell second 00:57 Don’t boost posts 02:00 Define your community 02:40 Conditionally release products 03:35 Stop working with fashion influencers 04:25 Don’t punch above your weight 05:17 Research beyond fashion 06:03 Don’t tell stories. Take me with you. 07:05 Use Trial Posts on Instagram 07:44 The 50-30-20 principle 08:27 Shoot with influencers in person (always) 09:05 Be Divisive 10:50 Develop characters 11:23 Utilise Close Friends 12:10 Offer influencers something they’d pay you for 12:55 Stop creating content in bulk 13:25 Content series. Not isolated pieces. 14:08 Start Community Challenges 14:26 Create fake in-person events 15:16 Analyse your most loyal customers 16:10 Build relationships in the DMs 16:40 Sell a lifestyle, not just a product 17:29 Post daily 18:09 Use what you got 18:58 Pick one social media platform and stick to it 19:32 Create a tagline 20:05 Market the story 20:42 Worry about execution later 21:41 The 80:20 Principal 22:33 Write a mission statement 23:04 Don’t make it about you 23:32 Repeat content that works 24:03 Shoot your products in context 24:34 Integrate content creation into your life 25:14 Don’t compare your content to big brands 26:03 Focus on simplicity 26:41 Don’t create a private account early on 27:35 No more day-in-the-life content 28:11 Invest in education 28:43 Outro

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