LoveShackFancy: Fashion Editor to Empire with Rebecca Hessel Cohen

What it's like to work at a fashion magazine. How to start and scale a fashion brand. Fashion week behind the scenes. In this episode, Victoria sits down with Rebecca Hessel Cohen, founder of LoveShackFancy. They discuss how Rebecca went from working as a fashion editor at Cosmopolitan to building one of the most recognizable brands in fashion. Rebecca shares the story behind the original bridesmaid dress that launched the company, the early years before opening a retail store, and how LoveShackFancy evolved from a niche aesthetic into a full lifestyle universe. They also discuss the viral ruffle skirt that became one of the most copied fashion pieces online, navigating dupes and copycats, scaling without diluting the brand, building immersive retail experiences, and what makes collaborations actually work. Plus Rebecca’s advice for standing out in fashion, building a recognizable point of view, and turning aspiration into community. Follow Fashion & Founders: IG: https://www.instagram.com/fashionandfounders/ Substack: https://fashionandfounders.substack.com/ Website: https://www.fashionandfounders.com/ TikTok: https://www.tiktok.com/@fashionandfounders ShopMy: https://shopmy.us/shop/fashionandfounders Job Board: opportunities in fashion, tech, and more. https://fashionandfounders.substack.com/t/job-board Follow LoveShackFancy: IG: https://www.instagram.com/loveshackfancy/ TikTok: https://www.tiktok.com/@loveshackfancy?lang=en Shop: https://go.shopmy.us/p-60304602 Follow Rebecca: IG: https://www.instagram.com/becknyc/ TikTok: https://www.tiktok.com/@becknyc_?lang=en Rent the Runway: Use code: RTRXVSMITH50 and get 50% off your first month! https://www.renttherunway.com/?utm_source=affiliate&utm_medium=cirqle&utm_campaign=fashionandfounders&utm_term=564451 Glamsquad: Code: FASHIONANDFOUNDERS for $20 off https://go.shopmy.us/p-42615984 Timestamps 0:00 Rebecca’s Introduction 5:20 Growing LoveShackFancy 9:12 The Viral Ruffle Skirt 13:16 Building a Brand Wor