NIFT Graduate Exposes Fashion Industry | Building a Fashion Brand in India | Yellow Bloom | TFD

Welcome to another insightful episode of The Founder's Dream Podcast hosted by Abhishek Vyas. In this episode, we sit down with Shubhra, Founder of Yellow Bloom, a premium homewear brand redefining how Indian women think about nightwear, comfort, and fashion. A NIFT graduate with 17+ years of experience working with global fashion giants like H&M, Zara, Marks & Spencer, Ralph Lauren, and more, Shubhra shares her incredible journey from the international fashion industry to building a successful Indian D2C brand. Discover why fashion design is far less glamorous than most people imagine, why she spent over ₹2 lakh researching the Indian nightwear market, and how she identified a massive gap in the homewear industry. We also discuss 100% cotton clothing, consumer psychology, fashion entrepreneurship, branding, customer loyalty, influencer marketing, and the realities of building a fashion startup in India. If you're interested in fashion, D2C brands, entrepreneurship, startup journeys, consumer behavior, or building a successful business from scratch, this episode is packed with valuable insights. Key Topics Covered: • Shubhra's journey from NIFT to entrepreneurship • Why most fashion designers don't stay in the industry • The reality behind the fashion industry's glamour • Working with global brands like Zara, H&M, and M&S • Why she spent ₹2 lakh researching nightwear brands • The business opportunity in India's homewear market • 100% cotton vs polyester and blended fabrics • Consumer psychology in fashion buying decisions • Why customer retention matters more than trends • The truth about influencer marketing for D2C brands • Building Yellow Bloom from scratch • Challenges of fashion entrepreneurship • Branding vs product quality • How to create a timeless fashion brand • The future of homewear and nightwear in India ----------------------------------- Follow Shubhra: https://yellowbloom.in/ https://www.linkedin.com/in/shubhra-chaudhary-98b5a05/ https://www.in