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Scaling circular business models: It makes fashion sense

By Ellen MacArthur Foundation 2:05 3,023 views on YouTube Oct 22, 2025

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How can the #fashion industry build a competitive, desirable and resilient future? In this new film, we explore real world-examples from Arc’teryx, H&M Group and Tapestry (Coach), three participants from The Fashion R... Show more

How can the #fashion industry build a competitive, desirable and resilient future? In this new film, we explore real world-examples from Arc’teryx, H&M Group and Tapestry (Coach), three participants from The Fashion ReModel – an Ellen MacArthur Foundation project demonstrating how to make money without making more clothes. In a rapidly shifting geopolitical context, circular business models offer brands a unique opportunity to build #economic resilience by reducing exposure to #supply chain disruptions and price volatility. These models make #fashion sense. Rental, resale, repair, and remaking can scale beyond pilot projects and be embedded in core #business strategy. The journey to a thriving #fashion industry starts with individual #business action…and you know your #business best. Get started today: https://www.ellenmacarthurfoundation.org/the-fashion-remodel/insights Intro 00:00 - 00:27 Resale platform Sellpy 00:27 - 00:55 Arc'teryx's circular service platform Rebird 00:55 - 01:22 Coach's collaboration with Bank and Vogue 01:22 - 01:48 Outro 01:48 - 02:05 #circulareconomy #business #fashion #climate ------ Thank you for watching this video. The Ellen MacArthur Foundation is an International charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature. Subscribe to The Ellen MacArthur Foundation for more insightful videos -https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Find out more about our work here: www.ellenmacarthurfoundation.org Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

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