Shopping Sustainable + Ethical Fashion - Do’s and Don’ts

As consumers, we are given the chance to purchase products that reflect our personal beliefs—let’s take a minute to appreciate how cool really that is. When choosing where to get our clothes, we have the opportunity to shape the fashion industry and, in turn, impact how clothes are made. The sustainable fashion movement takes this idea and applies it to the items we often take for granted, including pieces that help us express ourselves and the art we live in. When it comes to making conscious shopping decisions, it’s important to understand the basics. Shopping sustainably is a science and an art. Like the former, it takes knowledge and lots of research. And, like both, it’s definitely not easy. Here at Pildora, we want you to feel empowered when incorporating sustainable fashion into your lifestyle. Check out these Do’s and Don’ts to cover the bases of shopping sustainably. The Do’s Do understand the definition of sustainable fashion. The definition has been twisted and turned so many times we’ve lost count. But a steady rule of thumb is that it entails the process of changing the industry so that it takes into account the environmental, social and economic impacts of its businesses. Do figure out which issues matter most to you. Think if you’d like to focus on the environmental, social or economic impacts your clothing can have. No one company is completely sustainable and is definitely not mastering all of these areas perfectly. The cool thing about sustainability is that it’s ever-changing and can always be enhanced—so, in a sense, the word “sustainable” isn’t even really sustainable. Do spread the word. Sustainable fashion is still an extremely niche market. It needs all the attention it can get. Most people don’t understand the hype or don’t understand that shopping responsibly for clothes can be as easy as going to your local thrift shop or hosting a clothing swap with your girlfriends. One great initiative is the Fashion Revolution. This UK-based organiza