The Business of Becoming a Fashion Influencer in Nigeria FT This Thing Called Fashion | S1 E14

On this episode of The Fashion Roundtable, we sit down with Nonye, founder of That Thing Called Fashion, to discuss the realities of being a fashion content creator in today's digital world. From creating content before influencing became mainstream to building a business, assembling a management team, negotiating brand deals, and navigating the pressure of social media, Nonye shares the lessons she's learned from years in the industry. We also talk about the pressure to appear glamorous online and the truths about influencing that most people never see. Whether you're a content creator, fashion entrepreneur, aspiring influencer, or simply curious about the business behind social media, this episode is packed with practical insights and honest conversations. 00:00 – Intro 01:38 – How she started 04:44 – Was content creation always the plan? 06:15 – When she started making money 08:15 – How she knew what to charge 09:09 – The platform that has worked best for her 09:02 – Biggest challenges she has faced 16:00 – Credit Direct Hype 16:47 – How important is Fashion Week for fashion creators? 18:20 – The pressure to look glamorous online 21:07 – What happens when a brand you don't like reaches out? 26:47 – Staying authentic in collaborations 29:12 – Building a management team 31:44 – What people don't realize about being an influencer 33:06 – Advice for aspiring creators 34:33 – Giveaway 🎁 35:12 – Outro #Nonye #ThatThingCalledFashion #FashionInfluencer #ContentCreator #FashionBusiness #FashionCreator #InfluencerMarketing #AfricanFashion #NigerianFashion #TheFashionRoundtable Welcome to TheGbemiOO A channel where culture, fashion, business, and real conversations meet. From insights in the fashion industry to honest discussions on life, work, and everything in between, this channel gives you a front-row seat into my world. Let’s connect — follow me across all social platforms for more. Instagram - https://www.instagram.com/gbemioo/ TikTok - https://www.tiktok.