The Lighting Setup That Makes Me the Most Money | Inside Fashion & Beauty Photography: Lindsay Adler

Want to know which lighting setup helps me land the biggest clients and make the most money? In this video, I will show you how a simple, yet well-planned lighting arrangement elevates my photos (and profits) by offering options without adding extra overhead. The key to *commercial photography* isn't necessarily a complex setup but rather understanding your client's needs and being adaptable. With this setup, I captured three different shots using one, three, and four lights. This lighting setup delivers a broad, soft light that not only flatters the skin but also evenly illuminates groups of people - making it extremely versatile – and my typical go-to. One Light: Use an 8x8 foot Westcott Scrim Jim, a large diffusion panel that softens the light source. Light the scrim with a bare-bulb strobe (a light with no modifier) from one side. This hits the scrim, spreads out, and creates a broad, soft light source. This setup is perfect for evenly lighting a subject or group, from head to toe. Three Lights: Add two more strobes on either side of the background. These should have small white umbrellas attached to bounce the light back onto the background, illuminating it evenly. Four Lights: Add a fourth light - a strip softbox - underneath and in front of the subject to fill in the shadows. This creates a 'fill light' effect, reducing the appearance of wrinkles or folds in clothing by lightening the shadows underneath. Remember, the number of lights and the arrangement depends on the specific needs of the shoot and the desired effects. But for me, this is the lighting setup that has consistently boosted my income and landed me more clients. I've only scratched the surface of what's possible with lighting setups here. Learn more lighting techniques and setups specific for your ideal client in my class 'Money Making Photography Setups: https://learn.lindsayadlerphotography.com/product/money-making-photography-setups/ 0:00 — Intro 1:00 – My Most Money-Makin