The Making of Afro-futurism - A Short Documentary Film by Finchitua

This is the story of Afrofuturism by Finchitua. The all-new and much-awaited future vision of Finchitua, the coveted streetwear brand designed by African fashion designer Feiruza Mudessir. This short behind-the-scenes documentary tells Feiruza Mudessir's story and how this collection came about: 0:00 Intro 0:36 Meet Feiruza Mudessir 1:08 Rejection and disappointment 1:28 Early plans and lessons learned 2:07 How the Finchitua store came about 2:22 The inspiration for Afrofuturism 3:18 How African heritage played a part 3:42 The design process 4:04 Drawing ideas from culture 5:00 Creatives involved in the shoot For more information about Finchitua visit: https://finchitua.com/ STAY IN TOUCH! Website: https://finchitua.com/ Instagram: https://twitter.com/finchitua Facebook: https://www.facebook.com/finchitua