The World's First Circular Sportswear Company | Houdini

Swedish outdoor brand Houdini Sportswear, an odd band of scientists, artists, designers and adventurer, is on a quest to reimagine the future of circular sportswear. As a company led by women, a trailblazer in sustainable innovation and a pioneer of circular business models, Houdini keeps challenging the norms of the outdoor industry. Ever since the early nineties, when Houdini evolved from a project among climbing buddies into a company, responsible business has been their way. With the passion, determination, planning, and execution of mountaineers, Houdini has taken on the challenge of designing its business to become a force for good. On its journey towards regenerative, Houdini is building a co-creative community for open-source innovation and sharing of knowledge, providing state-of-the-art circular sportswear and inspiration for people to reconnect to nature. https://unreasonablegroup.com/companies/houdini-sportswear