This Luxury Brand Hit Reverse Like an Uno Card—Genius or Game Over?

Luxury prices keep going up—but one iconic brand is breaking the trend. While other luxury brands continue to push their prices higher, Mulberry is doing the unthinkable: lowering them. But why? Is this a game-changing strategy, or a risky move that could backfire? In this video, we break down Mulberry’s bold decision, how they’re pulling it off, and whether it signals a major shift in the luxury industry. Plus, we put one of their £1,095 bags to the test—does it still deliver on quality and craftsmanship? Watch to find out! Discover Helen here: https://www.pegai.com/collections/helen-arizona Read the blog here: https://www.tannerleatherstein.com/post/mulberry DISCLAIMER: This is an UNSPONSORED review. I purchased all of these products myself and am not affiliated with the brand mentioned in any way. All statements and expressions made about the products are solely the opinion of Tanner Leatherstein and are not meant to be conclusive or definitive. The purpose of this video is for informational and educational purposes only. We recommend that as a consumer, you exercise your due diligence and research on the products before adopting the opinion of Tanner Leatherstein. NOTE: The labor cost is based on the complexity of the design of the product and is a “guesstimate” of the labor cost we think we’ll incur if we were to make the same products in our workshop. It is not based on the time it takes for the brand to finish the product. TITLE: This Luxury Brand Hit Reverse Like an Uno Card—Genius or Game Over? --- CHAPTERS/TIMESTAMPS 00:00 Does a high price guarantee exclusivity? 00:17 What is Mulberry doing with its pricing strategy right now? 00:35 How do luxury brands adjust their prices every year? 01:08 Why is Mulberry lowering its prices? 01:31 How is Mulberry managing to reduce its prices? 01:55 How do consumers shop in today’s luxury market? 02:25 Is the Mulberry Meadow Small Shoulder Bag worth it? 02:49 What price multiplier does Mulberry use on its prod