Web3 Fashion and the Media with TIME, Condé Nast, and The Fabricant | Farfetch Twitter Spaces 03

Recorded live on Twitter Spaces on December 15, 2022, this episode of Farfetch Twitter Spaces looks at how the media covers fashion's move into Web3. Produced and hosted by David Cash for Farfetch, the panel brings together Keith A. Grossman (TIME), Ciara Byrne (Condé Nast), Amber Jae Slooten (The Fabricant), Paula Sello and Alissa Aulbekova (Auroboros), Jo Hunt (Serotonin), and Thomas Issa (Outlier Ventures), with Maghan McDowell (Vogue Business) and Ramona Tudosescu (Farfetch). They discuss how publishers are entering Web3, what it took for digital fashion to be taken seriously, how Metaverse Fashion Week was pitched to the press, and why a clear story shapes how journalists and investors see a project. Chapters 00:00 Opening 00:19 Meet the panel 08:52 TIME's leap into Web3 14:44 Condé Nast as storyteller 20:56 Amber Jae Slooten on digital fashion's early days 26:51 Auroboros and magic realism 37:23 Hybrid reality and a new generation 44:56 Pitching Metaverse Fashion Week 49:58 Investors, media, and credibility 56:16 Ramona Tudosescu's reflections 58:43 What's next from the panel Key topics • Why TIME chose to leapfrog into Web3 instead of playing catch up in Web2 • How Condé Nast titles approach storytelling, from print to the metaverse • Amber Jae Slooten on designing digital clothing since 2013 and the Vogue Singapore NFT cover • Auroboros at London Fashion Week, the Biomimicry collection, and magic realism • Hybrid reality, gaming, and a generation growing up in Roblox • Inclusivity and representation in avatar design • Pitching Metaverse Fashion Week to traditional reporters • How PR and media credibility shape investor perception Speakers • David Cash, producer and host • Keith A. Grossman, President, TIME • Ciara Byrne, VP, New Business Innovation, Condé Nast • Amber Jae Slooten, Co-founder and Creative Director, The Fabricant • Paula Sello, Co-founder, Auroboros • Alissa Aulbekova, Co-founder and Creative Director, Auroboros • Jo Hunt, Director of PR, S