Why Fashion is Obsessed with Apocalypse? (analysis)

Why do brands want to dress us for the apocalypse, provoking the end of the world? This year Post-Apocalyptic fashion is making a huge comeback. Why do we keep seeing dystopian fashion, avant apocalypse, subversive basics, alien fashion and "homeless" styles among cool fashion kids? Apocalypse in fashion is a term known for a long time, however, now we are witnessing an apocalypse trend revival, thanks to TikTok, where you can see lots of cargo pants, ripped k nitwear, earthly colors and effortless post-human world style. Here comes the full fashion trend analysis! Designers in the video: Rick Owens, Yohji Yamamoto, Margiela, Windowsen, Marine Serre, Heliot Emil, Dion Lee, Hyein Seo, Undercover. Movies: Matrix, Hunger Games, Star Wars, 2012, Divergent, Maze Runner Artists mentioned: Doja Cat, Grimes, Aespa (kpop) Tags: fashion analysis, trend analysis, fashion maximalism, avant-garde, dark fashion, fashion style, fashion journalism, informative fashion videos, deconstruction, asymmetry, neutral tones, cyberpunk, gothic, upapaworld Follow me on insta: @upapaworld I am Nasya, a fashion writer and a student, based in Paris. I analyse and share with my love for fashion. #postapocalypse #fashionanalysis #fashionreview #avantgardefashion #apocalypsestyle #apocalypsefashion #dystopianfashion 00:00 Intro 00:30 Why humanity is obsessed with apocalypse? 1:37 How did Japanese designers define dark fashion in the 80s? 2:45 The Y2K bug 3:43 The King of Apocalypse Fashion - Rick Owens 4:54 Early mentions of apocalypse in fashion 5:29 What does post-apocalypse actually mean? 6:29 We, humans, are very curious! 7:30 Why do we romanticize the end of the world? 8:15 The rise of Dystopia sci-fi movies 9:32 Trends make fashion! 10:28 Why Post Apocalypse won't reach its mainstream peak? 11:03 Factors, affecting Gen Z to bring it back 12:10 How did the trend evolve since 80s? 12:43 Young designers, making alien and apocalypse fashion 14:36 MUSIC! 15:48 What are we exactly wearing for